.Dots to comms

Meet us

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Every company has a unique business model, its own story, and people who bring it to life.

Our role – much like in film – is to set the right direction for that story and tell it in a way that investors, clients, and the media will remember, just like a great movie that stays in your mind.

.ABOUT PR LAB

We are an agency specializing in strategic PR and IR advisory for companies. We support them in corporate and product communications, media relations, investor relations, employer branding, and crisis management. We work across industries, with a strong focus on tech, B2B companies preparing for ownership changes.

We also help companies reach potential investors by building a compelling narrative around their equity story. We work with established businesses, start-ups, and venture-backed private companies.

Our experience with both Polish and international firms allows us to design comprehensive communications strategies that strengthen business goals. We know how to connect the dots to deliver measurable results in communications.

years of experience

key specializations

industries

Beata Cioczek, founder of the agency, is a PR and IR advisor with over 15 years of experience. Before establishing PR LAB, she advised companies such as Benefit Systems, PayPal, LEGO, UBS, Dynatrace, and BlaBlaCar. She also supported the communication of many listed companies or those preparing for an IPO, including CCC, DINO (IPO, later as Communications Director), Auto Partner, Dom Development, BLIRT, and BNP Paribas.

She advises primarily technology and B2B companies preparing for business sales, IPOs, and M&A transactions, helping them shape the right messages for the market.

.OFFER

We know how to enhance a company’s image through public relations activities and the use of modern channels to reach specific target groups. We focus on strategic consulting and comprehensive corporate communications.

Corporate & Product PR

Designing corporate and executive communication strategies.
Strategic advisory for boards and business owners.
Auditing the company’s image among key stakeholders, including media and investors.
Market environment analysis and trend mapping.
Product PR – supporting communication of key technologies, products, or services.
Media relations – press office management, real-time PR, content planning.
Content creation – texts, video, audio supporting the company’s strategic goals

Investor Relations

We support listed companies and those preparing for IPOs, as well as businesses backed by venture capital and private equity preparing for ownership changes. Our work aligns with legal regulations and market best practices.

Communication with investors and stakeholders during ownership changes and capital market transactions.
Financial results – preparation of reporting presentations and communication.
Support for M&A, IPO, SPO, and ABB transactions.
Materials – press releases, investor/analyst meeting presentations, and roadshow decks.
Audits – perception analysis of the company among the market and investors.
Board training – preparing executives for investor presentations and public appearances.

Crisis Communication

Being prepared for a potential crisis gives a company and its employees greater peace of mind, while effective management at the moment of escalation determines reputation. Our crisis communication services include:

Comprehensive advisory and preparation of the company and staff for crisis communication.
Monitoring market alerts of potential crisis.
Creating documentation for potential or actual crises: crisis manuals, Q&A, leak statements, comments, and other materials.
24/7 advisory in case of potential or actual crises.

Executive Positioning & Personal Branding

We help executives and key managers build a personal brand that positions them as industry thought leaders.

Our services include:

Advisory and strategy – development of communication strategy and plan.
Thought leadership positioning aligned with corporate communication: interviews, comments, industry articles, LinkedIn content, speaking engagements.
Content creation – texts, video, audio, and content plans tailored to business goals.

Employer Branding

We design communication strategies that creatively highlight organizational culture and company values.
We help businesses build an attractive employer image, drawing the attention of potential candidates and supporting talent retention.

Public Speaking Training

We prepare companies for press conferences, roadshows, online presentations, and other events.
We conduct training in cooperation with top market experts and journalists.